How much email revenue is stuck in Promotions?
Most of the emails you send from Klaviyo land in the Promotions tab — not the Primary inbox, where they get opened and bought from. Enter three numbers to estimate how much more you could make.
pact"We suspected emails were landing in Promotions, brought Maverick in to test it, and the return came back on the first send."
Daniel Guerra · Head of Data & Design
"Maverick doesn’t add any extra work for the team, making it easy to drive gains without adding operational complexity."
Andy Hamm · Senior Lifecycle Marketing Manager
"Just insane how much of a no-brainer Maverick has been for us."
Brady Vander Dussen · Senior Retention Manager
Clean proof, zero risk
Same audience, same creative — the only variable is where the email lands. You see the incremental revenue before you pay a cent.
How we’re different
Most “inbox” tools hand you a static block and lock you into a contract. We don’t.
We’re pretty different. Other inbox placement tools give you a static, universal block you pull into your emails manually — and that’s it. No automated A/B testing, no dynamic elements that protect long-term results, no reporting dashboard, and no month-to-month structure; they lock you into a long-term contract after a short, paid trial.
Maverick is an automated, dynamic system that optimizes your campaigns and flows without you lifting a finger. We keep a holdout on every single send, so we (1) learn and adapt over time for durable results, and (2) calculate and report incremental metrics on an ongoing basis — in a full dashboard you can dive into anytime. And everything is month-to-month. You stay because we deliver results every month, not because you signed a contract. Thus, you can expect strong results not just initially, but for the long term. We’re also the only Klaviyo Preferred partner doing this.
No. Maverick is Klaviyo-native with zero dev work. The only changes are backend signals that influence placement — nothing the subscriber sees, and nothing about your creative, list, send strategy, or day-to-day workflows changes.
Very little on your end. We connect to your Klaviyo account — no dev work, no migration, and no changes to your creative or send strategy. Most brands are fully live within 24hrs of the free placement test.
Often on the very first send. Because we hold out a control group on every campaign, you see clean, incremental lift in your dashboard from day one — not blended numbers you have to take on faith.
Pricing is set to your sending volume and shared after your free placement test, so it’s grounded in your real numbers. It’s month-to-month, and you start with a free trial — you only pay once we’re proving lift. Maverick regularly drives double-digit ROI.